Corporate University?

Now with the news that GM has had too many brands that need to be pared away, one is reminded of all the downsizing that humanities departments have undergone. The Liberal Arts have been subjected to a corporate model of accounting while GM it seems has been following a different pattern, one that preserved old brands --not unlike preserving old languages. Is Pontiac the practical equivalent of Latin? or Old Hittite? Should we applaud GM for its commitment to history?